On the Inter television channel on April 8, 2002, the interactive project "Ukrainian Hero/Nemiroff on the mountain peaks of the world" began. As the project unfolded, seven mountain climbers climbed a height of 6,960 meters - to the peak of Akonkagua (which means "Stone guard") in Argentina, where the flags of Ukraine and Nemiroff were planted. Such a large-scale project was possible only due to the support and participation of the general sponsor - Nemiroff Company. The project had a competitive element: every day the participants of expedition gave each other grades, forming a rating system of players. Not only did the Inter camera crew have the opportunity to watch the progress of this exciting project (cameraman Mikhailo Fedorenko and journalist Andriy Tsapliyenko), who went the entire way to the top with the players, but also millions of Ukrainians and a foreign TV audience.